The US spa industry shows continued growth after the previous year's initial recovery from the COVID-era downturn. The International SPA Association (ISPA) released the findings of the 2023 ISPA US Spa Industry Study that PricewaterhouseCoopers (PwC) was commissioned to conduct.

“The spa industry is making up for lost time, and revenue growth of 11.1 percent is the spotlight statistic,” said ISPA President Lynne McNees. “But the increase in staffing—especially full-time employees, up more than 5% percent—is an even more unmistakable indicator of vitality.”

The 5 Big 2023 US Spa Industry Statistics

1. Total Revenue grew from $18.1 billion in 2021 to $20.1 billion, an increase of more than 11 percent. The revenue figure sets a new all-time industry record, outpacing the previous high of $19.1 billion revenue realized in 2019. 

2. Number of Spas increased by 280 locations in 2022 over the prior year, reversing a downward trend that started in 2020 and persisted into 2021. 

3. Number of Spa Visits grew from 173 million in 2021 to 181 million. 

4. Revenue per Spa Visit increased by $7 for the second time in year-over-year numbers, settling at $111.5—another all-time high. 

5. Number of Employees in the spa industry also continued to rise in 2022, increasing to 360,700, a 4.6% increase over 2021.

“The U.S. spa industry has rebounded very strongly,” said Colin McIlheney, Global Research Leader at PwC, “and the iconic $20 billion revenue threshold has been reached and indeed exceeded. This is the milestone—the dawn of what I believe will herald the new decade of growth.”

ISPA will release the complete U.S. Spa Industry Study later this year.